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The ''Golden Triangle'' in internet marketing depicts the triangular viewing pattern on a webpage which is created by tracking eye activity of users. It is an eye-tracking heat-mapping that shows that people look and click on a specific area on a page of search results, which gives rise to an “F” form. ==Origins== This term relates to search engine marketing strategies and was coined back in 2005 during studies which were carried out by Enquiro, Eyetools and DidIt to show which area on search result pages drew the attention of viewers the most.〔Eyetools, (Google Search’s Golden Triangle ), archived version retrieved 4 September 2014〕 In search engine marketing, companies try to place their websites in the top results for searches. It was previously considered that a website should be seen on the first page of the search engine and it was even better if the website was ranked higher on the first page. This was until a trend was identified, showing that it was only the first three results on a search engine that had high click-through rates whilst the remaining results had very low click-through rates. Enquiro, Eyetools and DidIt carried out a study to better understand the average search patterns and to try to find out whether there was anything which differentiated a result ranked first from a result ranked sixth on a search engine page.〔 The study has shown that, during a search, the vast majority of eye tracking activities happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle". 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Golden Triangle (Internet Marketing)」の詳細全文を読む スポンサード リンク
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